The Future Of: Music

The above video (or rather a link to it) turned up in my inbox not so long ago with a message from a rather cynical friend that suggested that it was worth a look. Having watched it I continued and watched a few more of her videos on YouTube before, by this point totally hooked, eventually ending up at her myspace page.

At which point I was presented with the offer that if I sent 20 USD via paypall I would recieve a CD in a handmade felt pouch. So I sent my 20 bucks to a person I don’t know in the States, subscribed in YouTube (my first subscription BTW) and went about my business.

A couple of weeks later (my post goes via the UK then to China) I had in my hand a lovely green felt pouch containing a CD. Priceless.

Which reminded me of Seth Godin‘s point in the awesome book Tribes, and he’s by no means a unique voice here, that as long as you are not trying to cling desparately to an obsolete view of the world, then now is an amazingly  great time to be involved with making, distributing or enjoying music.


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